Cleaner automation signals
Measured against real business outcomes, not advertising activity in isolation.
Make Performance Max accountable.
Performance Max campaign management that improves inputs, exposes waste and aligns automation with real business value.
✓ No lock-in contracts✓ Direct specialist access✓ New Zealand market focus
Clicks only matter when they create value.
Advertisers using PMax who need more visibility, better feed and creative inputs, and stronger conversion signals.
PMax can hide where spend goes. Without disciplined structure and measurement, automation optimises to the easiest conversion—not necessarily the most valuable one.
What changes
A clearer path from search to growth.
Improved asset and feed quality
Measured against real business outcomes, not advertising activity in isolation.
Better control of product economics
Measured against real business outcomes, not advertising activity in isolation.
The work
Senior attention, end to end.
- 01PMax audit and restructuring✓
- 02Asset-group strategy✓
- 03Feed and audience signals✓
- 04Incrementality review✓
“Isn’t Performance Max fully automated?”
The bidding is automated. Strategy, inputs, measurement and commercial judgment are not—and those are what determine whether automation helps.
Start with evidence
See what your account could do better.
Request a free 30-minute Rescue Review. We’ll identify three priority issues or opportunities and recommend the clearest next step.
Free review available
- Three priority findings
- Commercial impact explained
- Clear recommended next step