More appraisal opportunities
Measured against real business outcomes, not advertising activity in isolation.
Turn local property searches into vendor conversations.
Google Ads strategy for New Zealand real estate brands and agents focused on appraisals, listings and local market authority.
✓ No lock-in contracts✓ Direct specialist access✓ New Zealand market focus
Clicks only matter when they create value.
Agencies and agents with a defined territory, responsive follow-up and a clear reason for vendors to choose them.
Property traffic is abundant, but seller intent is scarce. Campaigns need to separate browsing from signals that suggest a future listing.
What changes
A clearer path from search to growth.
Stronger suburb-level coverage
Measured against real business outcomes, not advertising activity in isolation.
Better vendor-intent measurement
Measured against real business outcomes, not advertising activity in isolation.
The work
Senior attention, end to end.
- 01Vendor-intent search campaigns✓
- 02Suburb targeting✓
- 03Appraisal tracking✓
- 04Local message testing✓
“Do portals already own the search results?”
Portals dominate buyer traffic. Vendor-focused intent, local expertise and appraisal offers create a different opportunity.
Start with evidence
See what your account could do better.
Request a free 30-minute Rescue Review. We’ll identify three priority issues or opportunities and recommend the clearest next step.
Free review available
- Three priority findings
- Commercial impact explained
- Clear recommended next step