Google Ads conversion tracking

If the tracking is wrong, every optimisation is a guess.

Google Ads conversion tracking audits and implementation for reliable lead, sale and revenue measurement.

✓ No lock-in contracts✓ Direct specialist access✓ New Zealand market focus
Premium campaign concept illustrating Google Ads conversion tracking and a clearer path to valuable customer growth
Google Ads conversion trackingIntent → control → commercial outcome
The commercial problem

Clicks only matter when they create value.

Advertisers seeing duplicate conversions, missing sales, suspicious platform results or disagreement between Google Ads and analytics.

Broken measurement trains bidding systems on bad signals and makes profitable decisions impossible to distinguish from expensive luck.

What changes

A clearer path from search to growth.

01

Cleaner conversion data

Measured against real business outcomes, not advertising activity in isolation.

02

Stronger bidding signals

Measured against real business outcomes, not advertising activity in isolation.

03

More trustworthy reporting

Measured against real business outcomes, not advertising activity in isolation.

The work

Senior attention, end to end.

  • 01Tracking architecture audit
  • 02Primary conversion cleanup
  • 03Enhanced conversions
  • 04CRM and revenue integration
A fair question
Google Ads already shows conversions.

A number appearing does not prove it is complete, deduplicated or commercially useful. We validate what fires, when and with what value.

Start with evidence

See what your account could do better.

Request a free 30-minute Rescue Review. We’ll identify three priority issues or opportunities and recommend the clearest next step.

Free review available
  • Three priority findings
  • Commercial impact explained
  • Clear recommended next step
Request my free review