More ICP-fit demand
Measured against real business outcomes, not advertising activity in isolation.
Build pipeline—not a pile of low-intent sign-ups.
Google Ads strategy for B2B SaaS companies focused on qualified demos, efficient pipeline and revenue-informed optimisation.
✓ No lock-in contracts✓ Direct specialist access✓ New Zealand market focus
Clicks only matter when they create value.
SaaS teams with defined ICPs, meaningful contract value and enough CRM discipline to connect ad clicks to pipeline outcomes.
Optimising to form fills or trials rewards volume over fit. The account needs signals from qualified opportunities and revenue.
What changes
A clearer path from search to growth.
Better pipeline efficiency
Measured against real business outcomes, not advertising activity in isolation.
Clearer keyword economics
Measured against real business outcomes, not advertising activity in isolation.
The work
Senior attention, end to end.
- 01Category and competitor search✓
- 02CRM conversion imports✓
- 03ICP message testing✓
- 04Pipeline reporting✓
“Our sales cycle is too long for Google Ads.”
Long cycles make offline conversion tracking more important, not less. We feed meaningful milestones back into decision-making.
Start with evidence
See what your account could do better.
Request a free 30-minute Rescue Review. We’ll identify three priority issues or opportunities and recommend the clearest next step.
Free review available
- Three priority findings
- Commercial impact explained
- Clear recommended next step